Protect the Brand You've Built with an Orlando Trademark Attorney
A trademark protects the names, logos, and slogans that identify your business—so customers know your products and services come from you. As an Orlando, Florida trademark attorney, Keough Law helps you search, register, enforce, and defend trademarks before the USPTO and the TTAB.
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Your name is your reputation. Own it.
You pour years into building a name customers trust. But until that name is federally registered, your rights are thin—often limited to the area where you already do business—and the door is open for someone else to claim it.
In trademarks, timing matters. The business that clears and files first usually wins. Waiting is the most expensive thing you can do.
- A competitor registers a name confusingly similar to yours—and gets there first.
- You finally try to expand, only to find someone already owns the name nationwide.
- A cease-and-desist letter accuses your business of infringing another brand.
- You’ve built goodwill in a name you can’t actually stop anyone else from using.
Trademark counsel from search to enforcement
Whether you're naming a new venture or protecting an established brand, we handle every stage of the trademark lifecycle.
Clearance & search
Before you invest in a name, we search for conflicts so you don’t build a brand you’ll have to abandon.
USPTO registration
We prepare and file your application, choose the right classes and basis, and respond to office actions.
TTAB proceedings
We file and defend oppositions and cancellations before the Trademark Trial and Appeal Board.
Enforcement & defense
We send and respond to cease-and-desist letters and pursue or defend infringement and dilution claims.
Common-law rights only go so far
Using a name gives you some protection where you operate. But federal registration is what turns a local claim into a nationwide, enforceable asset—and what stops a later business from boxing you out of your own brand.
Registration also unlocks the leverage that makes enforcement realistic: the ® symbol, a legal presumption of ownership, and a clear public record of your rights.
Local rights only
- Limited to your trading area
- No ® symbol
- Harder, costlier to enforce
- Vulnerable to a later federal filer
Nationwide rights
- Nationwide priority & notice
- Right to use the ® symbol
- Legal presumption of ownership
- Basis to stop counterfeits & imports
We win trademark fights—and rescue stalled filings
We've won a Trademark Trial and Appeal Board (TTAB) opposition that got a conflicting application refused in our client's favor, and stepped in to fix applications other attorneys botched. Whether you're registering, enforcing, or defending, we bring focused advocacy to your brand.
“Shaun took over my company's trademark application after the prior attorney botched it. He communicated with the USPTO in a timely manner and got everything resolved quickly. I would not hesitate to use him again.”
Sarv Kannapiran
Trademark Rescue
A clear path to a registered mark
You don't need to learn trademark law. You need a guide who files these every week. Here's how we work.
Clearance search
We assess whether your mark is available and registrable—and flag conflicts before you spend on branding.
File the application
We file with the USPTO on the right basis (in-use or intent-to-use) and in the correct classes of goods and services.
Prosecute to registration
We respond to office actions and handle the publication and opposition window through to registration.
Maintain & enforce
We calendar your maintenance deadlines and act on infringement so your registration keeps its teeth.
A brand you fully own and control
- Federal, nationwide rights to your brand name and logo—on the public record.
- The ® symbol and a legal presumption of ownership and validity.
- A clear, proportionate response when a competitor crosses the line.
- A registered, assignable, licensable asset that adds value to your business.
Flat-fee filings, no surprises
We handle most trademark applications on a flat fee, plus the USPTO's government fee charged per class. You'll know the full cost before we file.
Enforcement, oppositions, and litigation are billed hourly and scoped to your goals. You work directly with Shaun Keough—not a paralegal—on every matter. Because we also handle copyright and trade secrets, your trademark strategy fits your wider IP plan.
Trademark questions
Do I need to register my trademark, or do I already have rights?
You gain limited common-law rights just by using a mark in commerce, but they only cover the geographic area where you actually operate. Federal registration with the USPTO gives you nationwide rights, the ® symbol, a legal presumption of ownership, and the ability to enforce your mark across the country.
What is the difference between the ™ and ® symbols?
You can use ™ on any mark you claim as a trademark, registered or not. The ® symbol may only be used once the mark is federally registered with the USPTO. Using ® before registration is improper and can hurt your rights.
How long does it take to register a trademark?
It typically takes roughly 8–14 months from filing to registration, assuming no major refusals or oppositions. The timeline depends on USPTO backlog, whether an examiner issues an office action, and whether anyone opposes the mark during the publication window.
How much does a trademark cost?
We handle most trademark applications on a flat fee, plus the USPTO’s government filing fee, which is charged per class of goods or services. We quote the full cost up front during your free consultation. Enforcement and disputes are billed hourly and scoped to your goals.
How long does a trademark registration last?
A federal trademark can last indefinitely as long as you keep using it and file the required maintenance documents—a declaration of use between years 5 and 6, and a renewal every 10 years. Miss those deadlines and the registration can be cancelled.
Someone is using my brand—or I received a cease-and-desist. Can you help?
Yes. We enforce trademarks against infringers through cease-and-desist letters, TTAB proceedings, and litigation, and we defend businesses accused of infringement, where a measured response often resolves the matter without an expensive fight.
Do you handle trademarks outside Florida?
Yes. Trademark registration is federal, so we represent clients nationwide before the USPTO and the TTAB. Shaun Keough is licensed in Florida and Massachusetts for state-law matters.
Ready to protect
what you've built?
Schedule a free, confidential consultation. We'll talk through your situation and figure out the right next step together.