Protect Everything You've Built with an Orlando Intellectual Property Attorney
Intellectual property law protects the intangible assets that set your business apart—your brand, creative work, and confidential information. As an Orlando, Florida intellectual property attorney, Keough Law helps you register, manage, enforce, and defend trademarks, copyrights, and trade secrets.
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You built it. Don't let someone else take it.
For an established business, the name on the door, the work it produces, and the know-how behind it are often worth more than any equipment or inventory. Yet these assets are the easiest to copy—and the easiest to lose if they aren't properly secured.
Most owners don't think about intellectual property until something goes wrong. By then, the options are narrower and the costs are higher. A little foresight now prevents the expensive problems later.
- A competitor registers a name confusingly similar to yours—and you discover your rights are too thin to stop them.
- A former employee walks out the door with your client list, pricing, or process.
- Someone copies your content, photos, or software and profits from your work.
- A cease-and-desist letter lands on your desk accusing you of infringement.
Three ways to protect what you've built
Most businesses rely on more than one form of intellectual property. We help you use each one where it fits—and combine them into a strategy that actually protects your competitive edge.
Trademarks
Clearance searches, USPTO registration, office-action responses, and enforcement—plus TTAB oppositions—to secure and defend your brand.
Explore TrademarksCopyright
Protection and registration for original works—software, marketing, and creative content—plus licensing and infringement enforcement and defense.
Explore CopyrightTrade Secrets
Safeguarding confidential information and pursuing or defending misappropriation claims under Florida’s FUTSA and the federal DTSA.
Explore Trade Secrets
Turn intangibles into enforceable rights
Unlike physical assets, intellectual property only protects you to the extent you've secured it. A brand you never registered, a work you never recorded, or a secret you never safeguarded gives you little leverage when a dispute arrives.
Getting protection right—early and deliberately—converts these intangibles into defensible, enforceable rights. It deters copycats, strengthens your position in negotiations, and can turn your IP into a licensable, revenue-generating asset.
- Secure nationwide rights before a competitor claims them
- Stop infringement before it erodes your brand or sales
- Protect confidential information from departing employees
- Defend infringement claims without overpaying to settle
A relentless advocate for your brand and your work
We've won a Trademark Trial and Appeal Board (TTAB) opposition that got a conflicting application refused in our client's favor, and secured a no-liability verdict for a client sued for copyright infringement and trade secret misappropriation. We bring that same advocacy to every IP matter.
“Shaun took over my company's trademark application after the prior attorney botched it. He communicated with the USPTO in a timely manner and got everything resolved quickly. I would not hesitate to use him again.”
Sarv Kannapiran
Trademark Rescue
A clear path from audit to enforcement
You don't need to become an IP expert. You need a guide who has done this hundreds of times. Here's how we work.
Audit & strategy
We map the IP your business actually owns—brands, works, and confidential information—and pinpoint where you are exposed.
Secure & register
We lock down rights: trademark and copyright registrations, assignment and confidentiality agreements, and internal safeguards.
Monitor & enforce
We watch for infringement and respond proportionally—from cease-and-desist letters to TTAB proceedings and litigation.
Defend
Accused of infringement? We assess the claim, raise the right defenses, and protect your business from overreach.
Protected, and free to focus on growth
When your intellectual property is properly secured, you stop worrying about what a competitor or a departing employee might do—and start using your IP as the asset it is. That's the goal: protection that fades into the background so you can build.
Get there with a free consultation. We'll tell you plainly what you have, what you're missing, and what it takes to close the gaps.
- Nationwide rights to the name and work you’ve built—on record and enforceable.
- Confidential information that stays confidential, even through employee turnover.
- A clear, proportionate plan when someone crosses the line.
- Confidence that an infringement claim won’t catch your business flat-footed.
Flat fees where it counts
Defined projects—like a trademark or copyright registration—are typically handled on a flat fee, so you know the cost before we start. Enforcement, disputes, and litigation are usually billed hourly, scoped to your goals.
Either way, we talk through pricing openly during your free consultation. No surprise invoices, and no work that doesn't move your matter forward.
A boutique IP practice that fights
You work directly with Shaun Keough—not a rotating cast of paralegals. With over a decade of experience and a practice that spans registration through litigation and the TTAB, you get big-firm capability with the attention of a small firm.
Because we also handle business law, your IP strategy is built into the bigger picture—contracts, formation, and disputes—rather than treated in isolation.
Intellectual property questions
What is the difference between a trademark, a copyright, and a trade secret?
A trademark protects brand identifiers like names and logos. A copyright protects original creative works such as writing, art, software, and marketing. A trade secret protects confidential business information—formulas, processes, customer lists—for as long as it stays secret. Many businesses need all three.
Do I need to register my trademark or copyright to have rights?
You gain some rights automatically—common-law trademark rights through use, and copyright the moment a work is fixed in tangible form. But federal registration provides far stronger protection: nationwide rights, the ability to sue, statutory remedies, and public notice that the work is yours.
How do you charge for intellectual property work?
Defined projects—like trademark or copyright registrations—are typically handled flat-fee so you know the cost up front. Enforcement, disputes, and litigation are usually hourly. We discuss pricing transparently during your free 30-minute consultation, with no surprises.
Can you help if someone is infringing my brand or work—or if I’ve been accused?
Yes. We handle both sides: enforcing your rights against infringers (cease-and-desist letters, TTAB oppositions, and litigation) and defending businesses accused of trademark or copyright infringement, where a measured response can avoid an expensive fight.
When is the right time to protect my intellectual property?
Earlier than most owners think. Trademark rights in the U.S. turn on use and filing dates, copyright remedies are strongest when you register before infringement, and trade-secret protection only exists if you take reasonable steps to keep information secret. Acting early is almost always cheaper than fixing a problem later.
What does intellectual property protection actually cost?
Far less than losing the asset. Registrations are typically flat-fee and predictable; disputes are scoped to your goals. The bigger cost is usually inaction—rebranding after a conflict, or losing leverage in an infringement fight because nothing was registered.
Do you handle intellectual property matters outside Florida?
Yes. Trademark, copyright, and other federal IP matters are handled at the federal level, so we represent clients nationwide. For Florida-specific business matters, Shaun Keough is licensed in Florida and Massachusetts.
Ready to protect
what you've built?
Schedule a free, confidential consultation. We'll talk through your situation and figure out the right next step together.