Turn What You Own Into Revenue with an Orlando Licensing Attorney
A license lets you profit from your brand, content, or technology without giving up ownership—if the terms are right. As an Orlando, Florida licensing attorney, Keough Law drafts and negotiates license agreements that protect your IP and maximize what it earns.
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A bad license can give away the whole asset
Licensing is one of the most powerful ways to monetize what you've built—but the terms are everything. An overbroad grant, a missing quality clause, or vague royalty terms can erode the value of the very asset you're licensing.
Done right, a license generates revenue while keeping your ownership and brand firmly under your control.
- An exclusive grant locks you out of better deals.
- No quality control—and your brand gets diluted.
- Royalty terms you can’t audit or verify.
- A licensee claims ownership of improvements you funded.
License the value you've created
Whatever the asset, we structure the agreement to protect it and make it pay.
Trademark & brand licensing
License your brand, logo, or name with the quality controls that keep it protected.
Copyright & content licensing
License creative work, media, and written content with clear usage and ownership terms.
Software & technology
SaaS, software, and tech licenses defining usage rights, support, and limitations.
Product & merchandising
Merchandising and distribution licenses that turn your IP into product revenue.
What we make sure your license protects
- Scope of the license—what’s granted, and what isn’t
- Exclusive vs. non-exclusive rights
- Territory and field of use
- Royalties, fees, and audit rights
- Quality control and brand standards
- Term, renewal, and termination
- Ownership of improvements and derivatives
- Indemnification and liability limits
Every term, with the implications thought through
Licensing lives in the details—exclusivity, royalties, control. Clients trust us to negotiate those terms with their long-term interests in view, and to explain the trade-offs clearly before they sign.
“Shaun is an intelligent and highly capable attorney. We have worked together on multiple business agreements and drawn-out negotiations; I appreciate that he thinks through each term and all the potential implications.”
Vik Shashi
Business Contracts
From asset to income
Define what you’re licensing
We identify the IP and the rights you want to grant—or acquire—and the value behind them.
Draft or review
We draft your license or redline theirs, protecting your ownership, revenue, and brand.
Negotiate
We negotiate royalties, exclusivity, and control—the terms that decide who profits.
Finalize & protect
A clean agreement, plus the controls to enforce it if the other side oversteps.
Licensing your intellectual property?
Strong licensing starts with strong IP. If you need to register or protect the asset first, see our intellectual property services—including trademarks and copyright.
Licensing questions
What is a licensing agreement?
A licensing agreement lets one party use another’s intellectual property—a brand, creative work, software, or invention—under defined terms, usually in exchange for royalties or fees. It’s how you turn what you own into recurring revenue without giving up ownership.
What terms matter most in a license?
Scope (exactly what’s licensed), exclusivity, territory and field of use, royalties and audit rights, quality control, term and termination, and ownership of improvements. These terms determine how much value you keep and how much control you retain.
What’s the difference between an exclusive and non-exclusive license?
An exclusive license grants rights to a single licensee—often commanding higher royalties but limiting your other options. A non-exclusive license lets you license the same IP to many parties. The right choice depends on your strategy, and we structure the deal accordingly.
How are royalties usually structured?
Royalties can be a percentage of sales, a flat per-unit fee, minimum guarantees, or a combination, sometimes with upfront and milestone payments. We also build in audit rights so you can verify you’re being paid what you’re owed.
Can you help me license someone else’s IP?
Yes. We represent both licensors and licensees. As a licensee, you want clear rights, predictable costs, and protection from infringement claims—and we negotiate the agreement to give you those.
What if the other side breaches the license?
A well-drafted license gives you real remedies—termination, damages, and often injunctive relief for misuse of your IP. Because we also handle disputes and IP enforcement, we draft licenses with enforcement in mind and can act if one is breached.
Ready to protect
what you've built?
Schedule a free, confidential consultation. We'll talk through your situation and figure out the right next step together.