# Keough Law, PLLC

> Business law and intellectual property firm led by attorney Shaun Keough, serving established small- to mid-size businesses in Orlando, Florida and throughout Florida and Massachusetts, with federal trademark and copyright work handled nationwide. Free 30-minute consultations.

Keough Law is a boutique practice offering practical, persuasive, and professional outside counsel: contracts, business formation, commercial disputes and litigation, and intellectual property (trademarks, copyrights, and trade secrets). Pricing is transparent — trademark and copyright registrations are handled on a flat fee; all other work is billed hourly.

- Attorney: Shaun Keough (admitted in Florida and Massachusetts; Northeastern University School of Law)
- Location: 3505 Lake Lynda Dr, Ste 200, Orlando, FL 32817 (by appointment)
- Phone: (321) 578-3135
- Email: shaun@keough-law.com
- Reviews: 5.0 rating across 70+ Google reviews
- Notable result: $150,000 jury verdict in a business-dispute case (fraud, unjust enrichment, conversion, civil theft)

## Core pages

- [Home](https://www.keough-law.com/): Firm overview, positioning, results, testimonials, and free-consultation contact form.
- [About the Firm](https://www.keough-law.com/about): Who Keough Law serves (established small- to mid-size businesses) and how the practice works.
- [Shaun Keough, Attorney](https://www.keough-law.com/about/shaun-keough): Attorney bio, bar admissions (FL & MA), education, experience, and areas of focus — the firm’s E-E-A-T anchor.
- [Contact / Free Consultation](https://www.keough-law.com/contact): Request a free 30-minute consultation. Phone, email, and intake form.
- [Trademark Filing Package](https://www.keough-law.com/contact/trademark-filing-package): Flat-fee USPTO trademark filing: $450 + government filing fees per mark/application.
- [Case Results](https://www.keough-law.com/case-results): Representative outcomes, including a $150,000 jury verdict in a business-dispute (fraud, unjust enrichment, conversion, civil theft) case.
- [Testimonials](https://www.keough-law.com/testimonials): Client reviews — 5.0 rating across 70+ Google reviews.
- [Blog](https://www.keough-law.com/blog): Plain-English guidance on business law and intellectual property for Florida and Massachusetts businesses.
- [Disclaimer](https://www.keough-law.com/disclaimer): Attorney-advertising and no-attorney-client-relationship disclaimer.

## Practice areas — Business Law

- [Business Law (overview)](https://www.keough-law.com/practice-areas/business-law): Outside general counsel for contracts, disputes, formation, and day-to-day business legal needs.
- [Business Formation](https://www.keough-law.com/practice-areas/business-law/business-formation): Choosing and forming the right entity — LLCs and corporations — done correctly from day one.
- [Business Contracts](https://www.keough-law.com/practice-areas/business-law/business-contract): Drafting, review, and negotiation of the agreements a business runs on (billed hourly).
- [Non-Compete Agreements](https://www.keough-law.com/practice-areas/business-law/business-contract/non-compete-agreements): Florida non-compete drafting and enforceability under §542.335 and the CHOICE Act.
- [Non-Disclosure Agreements](https://www.keough-law.com/practice-areas/business-law/business-contract/non-disclosure-agreements): NDAs and confidentiality agreements that actually protect sensitive information.
- [Marketing & Sales Agreements](https://www.keough-law.com/practice-areas/business-law/business-contract/marketing-sales-agreements): Vendor, marketing, and sales contracts — flagging auto-renewals, IP assignment, and indemnity risk.
- [Breach of Contract](https://www.keough-law.com/practice-areas/business-law/breach-of-contract): Elements, remedies, and enforcement when the other side fails to perform.
- [Contract Disputes](https://www.keough-law.com/practice-areas/business-law/contract-disputes): Pre-suit resolution, demand letters, and litigation of contract disputes.
- [LLC Formation](https://www.keough-law.com/practice-areas/business-law/contract-disputes/llc-formation): Forming a Florida LLC once you’ve decided it’s the right structure.
- [Business Disputes](https://www.keough-law.com/practice-areas/business-law/business-disputes): Partner, shareholder, and commercial disputes — including fraud and civil theft claims.
- [Trade Secret Disputes](https://www.keough-law.com/practice-areas/business-law/business-disputes/trade-secret-disputes): Misappropriation claims and defense under FUTSA and the federal DTSA.
- [Business Dissolution](https://www.keough-law.com/practice-areas/business-law/business-dissolution): Winding down or splitting up a business cleanly and lawfully.
- [Licensing](https://www.keough-law.com/practice-areas/business-law/licensing): Licensing agreements, royalties, and audit rights to monetize and protect assets.
- [Mechanic’s Liens](https://www.keough-law.com/practice-areas/business-law/mechanic-lien): Filing and enforcing Florida construction liens under Ch. 713 for unpaid work.

## Practice areas — Intellectual Property

- [Intellectual Property (overview)](https://www.keough-law.com/practice-areas/intellectual-property): Trademark, copyright, and trade-secret protection and enforcement; registrations on a flat fee.
- [Trademarks](https://www.keough-law.com/practice-areas/intellectual-property/trademarks): Clearance, USPTO registration, office actions, and enforcement; flat-fee filing nationwide.
- [Copyright](https://www.keough-law.com/practice-areas/intellectual-property/copyright-trade-secrets): Copyright registration (flat fee) and enforcement to protect creative and business works.
- [Trade Secrets](https://www.keough-law.com/practice-areas/intellectual-property/trade-secrets): Protection programs and FUTSA/DTSA misappropriation claims and defense.

## Blog

Plain-English articles on business law and intellectual property, written for business owners and updated regularly.

- [What to Include in a Business Contract](https://www.keough-law.com/blog/what-should-be-included-in-a-comprehensive-business-contract): What should be included in a comprehensive business contract—the essential clauses, the risk-allocation terms, and the boilerplate that protects you.
- [What Is a DBA and How Do I File for One?](https://www.keough-law.com/blog/what-is-a-dba-and-how-do-i-file-for-one): What a DBA (fictitious name) is, why businesses use one, and how to file for one in Florida—plus how a DBA differs from an LLC and a trademark.
- [What Evidence Proves Trademark Dilution?](https://www.keough-law.com/blog/what-evidence-is-needed-to-prove-trademark-dilution): What evidence is needed to prove trademark dilution—proving fame, blurring, and tarnishment, plus the surveys, sales, and media records that carry weight.
- [Key Elements of a Trade-Secret Protection Plan](https://www.keough-law.com/blog/what-are-the-key-elements-of-a-strong-trade-secrets-protection-plan): The key elements of a strong trade-secret protection plan—inventory, agreements, access controls, security, training, and response—and why each one matters.
- [Trademarks: Register and Protect Your Brand](https://www.keough-law.com/blog/trademarks-what-to-know-about-registering-and-protecting-your-brand): What to know about trademarks—how to choose, register, and protect your brand, what federal registration adds, and how to police your mark over time.
- [5 Contract Clauses Every Business Should Know](https://www.keough-law.com/blog/5-contract-clauses-every-business-should-understand): The contract clauses that decide who pays when a deal goes wrong: indemnification, liability limits, termination, dispute resolution, and confidentiality.
- [Trademark Registration vs. Common-Law Rights](https://www.keough-law.com/blog/trademark-registration-vs-common-law-rights-whats-the-difference): Trademark registration vs. common-law rights explained—what each gives you, the symbols (TM vs. ®), and why federal registration is worth it.
- [Buying Out a Partner: What to Settle First](https://www.keough-law.com/blog/buying-out-a-partner-what-to-settle-before-you-sign): How to structure a clean partner buyout in Florida—valuation, payment terms, releases, and the non-compete and tax details that protect you before you sign.
- [Trade Secrets: Protecting Confidential Info](https://www.keough-law.com/blog/trade-secrets-how-to-protect-confidential-business-information): How to protect trade secrets and confidential business information—what qualifies, the safeguards that count, and Florida’s trade-secret law (FUTSA).
- [The Role of NDAs in Protecting Trade Secrets](https://www.keough-law.com/blog/the-role-of-non-disclosure-agreements-ndas-in-protecting-trade-secrets): How non-disclosure agreements (NDAs) protect trade secrets—the types of NDAs, the key clauses that make them enforceable, and when to use one.
- [Do You Really Need to Register Your Trademark?](https://www.keough-law.com/blog/do-you-really-need-to-register-your-trademark): Common-law trademark rights only go so far. Here is what federal registration actually protects—and when it is worth the investment for your brand.
- [The Process of Forming a Business](https://www.keough-law.com/blog/the-process-of-forming-a-business): The process of forming a business in Florida, step by step—choosing a structure, registering the entity, getting an EIN, licenses, and staying compliant.
- [Starting a Nonprofit: Why You Need an Attorney](https://www.keough-law.com/blog/the-necessity-of-attorney-guidance-in-starting-a-non-profit): Why attorney guidance matters when starting a nonprofit—incorporation, 501(c)(3) tax-exempt status, governance, and the compliance traps founders miss.
- [Why You Need Legal Counsel for M&A](https://www.keough-law.com/blog/the-importance-of-legal-counsel-in-business-mergers-and-acquisitions): Why legal counsel is essential in business mergers and acquisitions—due diligence, deal structure, contracts, and the risks of closing a deal without a lawyer.
- [Trademark Infringement vs. Dilution](https://www.keough-law.com/blog/the-difference-between-trademark-infringement-and-trademark-dilution): Trademark infringement vs. trademark dilution explained—how they differ, what you must prove, and how to protect your brand from each kind of harm.
- [Managing Partner & Shareholder Disputes](https://www.keough-law.com/blog/strategies-for-managing-business-disputes-with-partners-or-shareholders): Strategies for managing business disputes with partners or shareholders—from governing agreements and buyouts to deadlock, derivative claims, and prevention.
- [S Corp vs. C Corp: Key Differences](https://www.keough-law.com/blog/s-corporations-vs-c-corporations): S corporation vs. C corporation explained—how taxation, ownership, and growth plans differ, and how to choose the right structure for your business.
- [Filing a Mechanic’s Lien: A Contractor’s Guide](https://www.keough-law.com/blog/mechanic-liens-what-contractors-need-to-know-about-filing-a-lien-for-unpaid-work): What contractors need to know about filing a mechanic’s lien for unpaid work in Florida—the Claim of Lien, deadlines, what to include, and how to record it.
- [Material vs. Minor Breach of Contract](https://www.keough-law.com/blog/material-vs-minor-breach-of-contract-understanding-the-difference): Material vs. minor breach of contract explained—how the difference decides whether you can terminate the deal, withhold performance, and what you can recover.
- [Licensing Agreements: Protect Your IP](https://www.keough-law.com/blog/licensing-agreements-how-to-protect-your-intellectual-property-through-licensing): How to protect your intellectual property through licensing—patents, copyrights, and trade secrets—while keeping ownership and earning royalties.
- [Are Non-Competes Enforceable in Florida?](https://www.keough-law.com/blog/are-non-compete-agreements-enforceable-in-florida): Are non-compete agreements enforceable in Florida? What §542.335 requires—a legitimate business interest plus reasonable time and area—and how to comply.
- [Resolve Contract Disputes Without Court](https://www.keough-law.com/blog/how-to-resolve-business-contract-disputes-without-going-to-court): How to resolve business contract disputes without going to court—negotiation, demand letters, mediation, and arbitration that save time and money.
- [Protect Your Brand With Licensing Agreements](https://www.keough-law.com/blog/how-to-protect-your-brand-through-strategic-licensing-agreements): How to protect your brand through strategic licensing agreements—quality control, royalties, scope, and the clauses that keep your trademark strong.
- [How to Enforce a Mechanic's Lien in Florida](https://www.keough-law.com/blog/how-to-enforce-a-mechanics-lien-for-unpaid-construction-work): How to enforce a mechanic's lien for unpaid construction work in Florida—the one-year foreclosure deadline, the lawsuit process, and how to get paid.
- [How to Enforce a Copyright Infringement Claim](https://www.keough-law.com/blog/how-to-enforce-a-copyright-infringement-claim-and-recover-damages): How to enforce a copyright infringement claim and recover damages—from DMCA takedowns and cease-and-desist letters to a lawsuit and what you can win.
- [How Startups Can Protect Their IP From Day One](https://www.keough-law.com/blog/how-startups-can-protect-their-intellectual-property-from-day-one): A founder’s guide to protecting startup intellectual property from day one—IP assignment, trademarks, copyrights, patents, and trade secrets.
- [How Mechanic's Liens Protect Contractors](https://www.keough-law.com/blog/how-mechanic-liens-protect-contractors-and-subcontractors): How mechanic's liens protect contractors and subcontractors in Florida—who can file, the strict deadlines, and the steps to secure payment for your work.
- [How to Register a Copyright (Step by Step)](https://www.keough-law.com/blog/how-can-you-protect-your-creative-work-with-copyright-registration): A step-by-step guide to copyright registration—how to register your creative work with the U.S. Copyright Office, what it costs, and why timing matters.
- [Protecting Trade Secrets in Employee Turnover](https://www.keough-law.com/blog/how-can-trade-secrets-be-protected-during-employee-turnover): How to protect trade secrets when employees come and go—NDAs, access controls, offboarding, and Florida’s trade-secret law (FUTSA) explained.
- [Granting Equity in Early-Stage Companies](https://www.keough-law.com/blog/granting-equity-in-early-stage-companies): How to grant equity in an early-stage company—stock vs. options, vesting, and the legal and tax traps founders must avoid before giving shares away.
- [Fiduciary Duties of LLC Members Explained](https://www.keough-law.com/blog/fiduciary-duties-of-llc-members): What fiduciary duties LLC members and managers owe—loyalty and care—under Florida law, who owes them, and how an operating agreement can change them.
- [Steps to Choose the Right Business Entity](https://www.keough-law.com/blog/essential-steps-for-choosing-the-right-business-entity-during-formation): A step-by-step process for choosing a business entity during formation—assess liability, taxes, ownership, and growth before you file in Florida.
- [Employee Obligations During Dissolution](https://www.keough-law.com/blog/employee-obligations-and-legal-requirements-during-dissolution): Closing your business? The employee obligations dissolution triggers—final pay, WARN notice, benefits, and records—and how to wind down right in Florida.
- [Corporations vs. LLCs: Risks and Benefits](https://www.keough-law.com/blog/corporations-vs-llcs-risks-and-benefits): Corporations vs. LLCs compared: liability, taxes, ownership, and paperwork—the risks and benefits of each so Florida businesses pick the right structure.
- [Copyright Protection: Safeguard Your Work](https://www.keough-law.com/blog/copyright-protection-how-to-safeguard-your-creative-works): How copyright protection works, why registration matters, and the steps to safeguard your creative works—plus what it can and cannot protect.
- [Mediation vs. Litigation: Which Works Better?](https://www.keough-law.com/blog/contract-dispute-mediation-vs-litigation-which-works-better): Mediation vs. litigation for a contract dispute: how each works, what they cost, and how to choose the right path for your business.
- [Breach of Contract: Causes & How to Respond](https://www.keough-law.com/blog/common-causes-of-breach-of-contract-and-how-to-address-them): What causes a breach of contract, the four types of breach, and how to respond—from demand letter to damages—under Florida law.
- [Common Business Disputes & How to Resolve Them](https://www.keough-law.com/blog/common-business-disputes-and-how-to-resolve-them): The most common business disputes—contract breaches, nonpayment, partner conflicts, and IP fights—and the practical ways Florida businesses resolve them.
- [Business Formation: Choosing a Legal Structure](https://www.keough-law.com/blog/business-formation-what-legal-structure-should-you-choose-for-your-company): Sole prop, LLC, S-corp, or C-corp? How to choose the right business structure in Florida—liability, taxes, and cost compared—so you start on solid footing.
- [Contract Negotiation Tips to Avoid Pitfalls](https://www.keough-law.com/blog/business-contract-negotiation-tips-to-avoid-legal-pitfalls): Practical contract negotiation tips: the risk clauses that matter most, the boilerplate to never skim, and how Florida businesses avoid costly pitfalls.
- [Are E-Signatures and E-Contracts Valid?](https://www.keough-law.com/blog/are-e-signatures-and-contracts-valid): Yes—e-signatures and contracts are legally binding in Florida under ESIGN and UETA. What makes one enforceable, and the few documents that are excepted.
- [5 Common Legal Mistakes Small Businesses Make](https://www.keough-law.com/blog/5-common-legal-mistakes-that-small-businesses-make): The five legal mistakes that cost Florida small businesses most—operating without contracts, commingling funds, misclassifying workers, and ignoring IP.

## Contact

- Free 30-minute consultation: https://www.keough-law.com/contact
- Phone: (321) 578-3135
- Email: shaun@keough-law.com